The City View, from Morning Wire, with Johnny Hornby
In this episode Christian is joined by Johnny Hornby, one of the most influential men in advertising – chairman and CEO of The&Partnership, the largest independent ad agency in Europe.
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Johnny sets out why he believes companies must continue to advertise and communicate during the crisis – and it’s not just the obvious reason that he runs an ad agency. With a captive audience at home, including the hard to reach 16-30 demographic, brands that engage now could reap the rewards – provided their content is sensitive, relevant and authentic.
Also in this episode, Christian looks at the chancellor’s announcement on extending the Coronavirus job retention scheme; the tough times facing property giant Land Securities; and the latest row in the Brexit negotiations, this time over financial services.
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