Burnley axe main sponsor Finotive after just six weeks and promote Vertu to shirt Sport Business Burnley have announced car seller Vertu as their main sponsor after terminating a recent deal with trading platform Finotive just hours before the start of the new Championship season. Finotive was announced as Burnley’s front-of-shirt partner in early July but the club confirmed this morning that the deal had been scrapped after just six weeks [...]
Football finance experts urge caution over Premier League + price promotion Sport Business Football finance experts have urged the Premier League to show caution with its promotion of Premier League + as British fans learn of the premium they’re paying to watch the top flight. Premier League + will launch in Singapore next week, ahead of the return of the competition next Friday, with every game broadcast live [...]
KSI to stream Dagenham and Redbridge games to his 19m YouTube followers Sport Business Influencer KSI has secured permission to stream some Dagenham and Redbridge matches on his YouTube channel this season in a bid to grow the club’s popularity. KSI – 33-year-old Londoner Olajide Olatunji – acquired a stake in the sixth tier National League South club earlier this year shortly after they were taken over. The deal [...]
Reading FC bidder banned by financial watchdog for forging £170m bond portfolio August 14, 2026 Former Reading FC bidder Paul Taylor has been fined almost half a million pounds and banned from working in financial services for lying about his wealth. The Financial Conduct Authority issued the punishment today after finding Taylor guilty of using forged documents that purported to show he owned bonds worth around €200m (£171m). Taylor attempted [...]
Pre-season tours: Inside the economics of football’s summer money-spinners August 14, 2026 Football’s summer tours have turned into travelling commercial platforms bringing together big fees, sponsors, merchandise, media and global fan growth, explains Simon Dent. For most football supporters, pre-season used to mean low-key friendlies against a local non-league team, some heavy-legged players and a chance to see the new signing for 30 minutes. For clubs, it [...]
Where Mbappe will go if he breaks up with Nike August 13, 2026 With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories [...]
Championship club QPR selling stadium naming rights… on LinkedIn August 13, 2026 Championship club Queens Park Rangers are selling the naming rights to their Loftus Road stands on LinkedIn. The second tier club, based in the capital, says they’re offering “an exciting opportunity” to sponsor QPR, stating that a “company-branded stand would become part of the visual backdrop of QPR matches”. Loftus Road’s four stands all currently [...]
Disney+ snaps up Gary Neville’s The Overlap and new Wayne Rooney hosted show August 13, 2026 Gary Neville’s The Overlap media empire has struck a deal to stream his Stick To Football and a new show co-hosted by Wayne Rooney and Mark Goldbridge on Disney+. The agreement will see Disney+ carry 40 episodes of Stick To Football – the popular football discussion hosted by Neville alongside fellow ex-pros Jamie Carragher, Jill [...]
Inside Paul Pogba’s Saudi camel racing club Al Haboob August 13, 2026 Last year Paul Pogba invested into the Al Haboob camel racing club in Saudi Arabia. Matt Hardy goes behind the scenes with its founders. Over 1,000 years ago the warring tribes of the Arabian Peninsula, eager to stake their claim to the region’s limited land with access to its surrounding seas and gulfs, used to [...]
Aston Villa commercial status a tonic for Premier League in big-spending era August 12, 2026 Aston Villa may not have thought they’d feature in a Super Cup anytime soon, but their commercial foundations have allowed them to challenge the best. Amidst much of the doom and gloom that surrounds the Premier league and its inevitable collapse into monotony under the financial suffocation of the ‘Big Six’ – no better represented [...]