Skip to content
Wednesday 19 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,719.53
-0.08%
DAX
26,128.53
0.00%
CAC 40
8,537.53
+0.33%
STOXX 50
6,476.29
+0.13%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Wednesday 19 January 2022 4:43 pm  |  Updated:  Wednesday 19 January 2022 6:48 pm

Unilever backs down on raising £50bn bid for GSK consumer health arm

By: Charlie Conchie

City Editor

Add as a preferred source on Google
The chief of Unilever has kickstarted a new turnaround plan to speed up growth at the consumer goods outfit, following a 3.8 per cent fall in turnover in the third quarter.
The chief of Unilever has kickstarted a new turnaround plan to speed up growth at the consumer goods outfit, following a 3.8 per cent fall in turnover in the third quarter.

Unilever has ruled out raising its £50bn bid for GlaxoSmithKline’s consumer health arm after the pharma giant rebuffed the latest of three approaches in December.

Unilever has battled a plummeting share price and investor exodus this week after reports emerged of the FTSE 100 firm’s three cash-and-share bids for the business last year, first reported by The Sunday Times.

GSK confirmed it had rebuffed a £50bn bid in December and Unilever bosses have today said they will not look to increase the offer.

In a statement today, Unilever said: “We note the recently shared financial assumptions from the current owners of GSK Consumer Healthcare and have determined that it does not change our view on fundamental value.

“Accordingly, we will not increase our offer above £50bn.

“Unilever is committed to maintaining strict financial discipline to ensure that acquisitions create value for our shareholders. Unilever also reiterates its commitment to continuing to improve the performance of its existing portfolio through its ongoing focus on operational excellence, its upcoming reorganisation and by rotating the
portfolio to higher growth categories.”

The backtrack comes after a week of intense criticism for Unilever which saw its share price plummet as much as 10 per cent.

Credit rating agency Fitch yesterday warned that a continued pursuit of GSK’s consumer arm would lead to a downgrade in Unilever’s credit rating from A with a “stable” outlook, to triple B, the lowest investment-grade rating.

Both Unilever and GSK shareholders rounded on the approach from Unilever after the reports emerged.

Read more

Unilever turns to ‘avocado mayonnaise’ as food weighs on profit ahead of spin-off

Hellmanns Real Mayonnaise jar in a refrigerator with fresh vegetables like tomatoes, lettuce, and onions

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • Jobless Banquet: Youth unemployment surge ‘sends Neets to KFC’

  • As it happened: FTSE 100 drops as oil prices rise after Trump makes Hormuz threat

  • US bond market jitters spark UK economy recession warning

  • Monzo chair makes early exit after boardroom rift

  • Amanda Blanc has worked her magic at Aviva

More from Morning Wire

  • Unilever turns to ‘avocado mayonnaise’ as food weighs on profit ahead of spin-off

    Retail
    Hellmanns Real Mayonnaise jar in a refrigerator with fresh vegetables like tomatoes, lettuce, and onions
  • Terry Smith dubs weight-loss giant Novo Nordisk ‘investment disaster’

    Investing
    Terry Smith, founder of Fundsmith, speaking at a business conference, wearing a suit and tie, with a focused expression.
  • Sweeping job cuts at GSK to fund £400m Cambridge campus

    Pharma
    Modern GSK Cambridge campus buildings with sky bridge, green spaces, and people walking and cycling.
  • Will Drastic Dave live up to his name at Diageo?

    Retail
    Dave Lewis, former Tesco CEO, smiling in a supermarket aisle with products on shelves
  • Jenrick: Welfare cuts worth £50bn allows us to ‘sustainably pay’ triple lock pension

    Politics
    Robert Jenrick speaking at a podium with BRITAIN NEEDS REFORM sign, delivering a speech.
  • World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead

    Sport Business
    Person holding a red FIFA World Cup branded cup and a smartphone, wearing a white shirt and watch
  • Cabenuva demonstrates superiority to daily oral therapy in adolescents living with HIV, as ViiV Healthcare highlights new long-acting injectable data at AIDS 2026

    Business Wire
  • Alfasigma to Acquire Nordic Group B.V. Expanding Its Specialty Care Portfolio and Presence in Europe

    Business Wire
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook