Skip to content
Saturday 29 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,824.26
+0.29%
DAX
26,569.99
+0.77%
CAC 40
8,401.18
+0.98%
STOXX 50
6,485.67
+0.95%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 14 February 2022 2:46 pm

Valentine’s day: Money can buy love as one in three Brits break up when partner goes broke

By: Michiel Willems

Add as a preferred source on Google

They say you can’t put a price on love, but a new study would seem to suggest otherwise, with one in four Brits saying that financial responsibility is the most attractive trait in a partner, above looks or personality.

According to new research conducted by digital wealth manager, Moneyfarm, 42 per cent of the UK population expect their partner to be able to provide for them financially should the need arise whilst 27 per cent say they wouldn’t date someone who wasn’t financially stable.

More than one in three Brits admit that at one time or another they have had a romantic relationship end due to either their, or their partner’s poor financial situation – with 18 per cent saying they have had a romantic relationship end within the last six months because of money worries and stresses.

And even if the relationship didn’t end, 21 per cent of Brits say their financial situation has definitely had a negative impact on their romantic relationship in the last year.   

Trust

Only 18 per cent of those polled say they trust their partner with money, with 29 per cent of the population preferring to keep their finances separate rather than joint because they worry about their partner’s financial habits or situation.

And this desire to keep finances separate due to trust issues was most prevalant in the more affluent, with 35 per cent of those earning £50K+ or with assets of more than £50K preferring to keep total autonomy over their money from their partners’.

These personal financial pressures are even having an impact on whether or not couples decide to start a family with 21 per cent of those polled saying that their financial situation has prevented or delayed the decision to start a family.

“Financial responsibility is an essential life skill not to be underestimated,” said Chris Rudden, Investment Consultant Manager at Moneyfarm.

Rudden told Morning Wire: Putting processes in place for both managing and maximising the growth of your money ensures you live within your means and helps to give not only yourself peace of mind, but those who depend on you as well.”

“Fiscally responsible people are not only able to better focus on their life goals but they are also more attractive to not only lenders and credit scorers, but potential romantic partners too!”

But it’s not just romantic relationships that have suffered under the strain of financial pressures this last year. Cracks have appeared within friendships and wider family bonds with 19 per cent saying financial woes have negatively affected a friendship.

34 per cent of those polled admit that they have argued with either their partner, family of friends about money in the last six months with 26% saying they have deliberately withdrawn or avoided friends or social events due to friction over money and 58% have had to decline a social event in the last year due to money concerns.

Read more

Picky Brits: Heatwave fuels surge in finger food spending

Tesco quiche, cured meats, olives, and dip on a wooden board, ready for a party or meal.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News
  • Jobs and Money

Categories

  • Business
  • Money

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • Picky Brits: Heatwave fuels surge in finger food spending

    Retail
    Tesco quiche, cured meats, olives, and dip on a wooden board, ready for a party or meal.
  • Billions in pensions go missing: JP Morgan and Standard Life reconnect Brits with lost wealth

    Personal Finance
    Stacks of various currency bills symbolizing financial news and economic trends on a business website
  • Brits think supermarkets are profiteering – despite slowing food inflation

    Retail
    Shopper with red backpack and blue basket walking through a supermarket aisle filled with groceries
  • World Cup leads UK spending boost as confidence rebounds

    Banking
    Excited crowd celebrating, a man in an England jersey cheers with arms raised and beer splashing from a cup.
  • Use AI for investing at your own risk, warns watchdog

    Personal Finance
    Financial Conduct Authority reception area in 2025, highlighting increased regulatory actions and financial penalties
  • Football finance experts urge caution over Premier League + price promotion

    Sport Business
    Premier League trophy on display at a stadium with spectators in the background
  • Cut student loan repayments to get youths out of chicken shops 

    Retail
    Three young adults enjoying chicken burgers and drinks from a food truck, casually dining outdoors.
  • The Burnham bounce won’t last unless Brits get better off

    Opinion
    Andy Burnham smiling and holding a pint of beer and a smartphone in a pub setting
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook