Skip to content
Sunday 9 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 03 October 2024 5:31 am  |  Updated:  Wednesday 02 October 2024 2:46 pm

Who came out on top at Conservative Party Conference?

By: William Atkinson

Add as a preferred source on Google
BIRMINGHAM, ENGLAND - OCTOBER 2: (L-R) Conservative leadership contenders Kemi Badenoch, Robert Jenrick, James Cleverly and Tom Tugendhat acknowledge the audience after they delivered individual speeches on the final day of Conservative party conference at Birmingham ICC Arena on October 2, 2024 in Birmingham, England. All four leadership candidates give speeches to Conference today in a bid to win over the party members ready for the final vote. This year's Conservative Conference follows their loss of power at the July General Election seeing the party in opposition for the first time in fourteen years. The party is amid a leadership contest and Rishi Sunak will step down once a successor has been elected. (Photo by Dan Kitwood/Getty Images)

While Kemi Badenoch did the most to undermine her own chances of becoming leader of the Conservative Party, James Cleverly came across as everybody’s favourite second choice, William Atkinson

Party conferences are always odd. As Conservative membership has dwindled from 1m in 1990 to around 100,000 today – CCHQ won’t publish the figure, out of embarrassment – those remaining are the most committed, set clearly apart from an apathetic public. 

Having suffered our worst-ever defeat, this year’s Birmingham jamboree could have been a grim group therapy session. Yet it was surprisingly upbeat. Liberated from government and smug about Labour’s current travails, the party faithful felt they could relax. 

Fewer lobbyists made it easier to reach the Hyatt bar and allowed the conference to achieve its original purpose: an opportunity for the party to meet and converse. Every leadership hustings and interview was packed out; both the main hall and fringes were standing room only. Our Conservativehome silent disco proved a triumph. 

Perhaps the scale of the defeat has not yet sunk in. If Labour recovers and next year’s conference coincides with a substantial government poll lead, young members would swap strutting their funky stuff for hugging their teddies tight. Government will look far away with only 121 MPs huddling against Labour’s hundreds. 

For now, members are distracted by a leadership contest, a hobby for which the party has gained a particular penchant

Nonetheless, for now, members are distracted by a leadership contest, a hobby for which the party has gained a particular penchant. Before conference, Robert Jenrick and Kemi Badenoch were the frontrunners. The former commands the most MPs; the latter, according to our peerless Conservativehome survey, remains the membership’s first choice.  

With two more rounds of MP voting before the final two face the membership, candidates had to speak to two audiences. Badenoch had to convince enough of her parliamentary colleagues that her popularity means she deserved to go into the final round; Jenrick, James Cleverly, Tom Tugendhat, had to make clear that allowing her to do so could prove a liability. 

Yet Badenoch did more to undermine her chances than her rivals did. Her maternity pay comments dominated the first two days, providing an easy argument for her detractors: do you want to see this happen in every media round for the next five years? 

Read more

Remembering Norman Tebbit

Norman Tebbit and Margaret Thatcher discussing political strategy at a conference, highlighting Conservative leadership dy...

Badenoch partially allayed fears with her speech yesterday. She pitched herself not as a combative culture warrior but a studious engineer with a coherent idea of where Britain is going wrong and why the Conservatives failed to make the country more conservative. Unsurprisingly, Tony Blair and Gordon Brown shouldered much blame.  

Can a candidate be too right-wing?

By contrast, Jenrick aimed to see if it is possible for a candidate to be almost too right-wing for their party’s conference. His message on immigration certainly went down well with party members. But some wonder just how sincere his right-wing conversion is. Didn’t he back Remain? 

Tugendhat has a similar problem, coming across as a little more insincere with every bit of red meat he offers in a forlorn attempt to combat the impression he’s a wet. Beyond frequent mentions of his military experience, the former security minister has had little cut through. 

The big winner of the four thus proved to be Cleverly. Unlike Badenoch or Jenrick, he doesn’t offer a detailed policy prospectus. Yet his speech proved a big hit in the room, with attendees giggling at his assertion that our party needs to look a little more normal. Like Tugendhat, he leaned into his time in the reserves to come across as a clubbable patriot. 

For MPs worried a Badenoch win would lock them into five years of spats with Doctor Who, Cleverly is the obvious choice. He spent his four days at conference positioning himself as everyone’s second favourite, taking requisite selfies and avoiding hot mic remarks. 

His rugby club bon homie might not be enough for those wanting a detailed reckoning with our record, allied to a policy refresh comparable to that which Margaret Thatcher oversaw in the 1970s. But he might prove affable enough for Tories desperate for a quieter life. 

William Atkinson is assistant editor of Conservativehome

Read more

On this day in 1940: Happy birthday Ken Clarke

GettyImages 3261869 showcasing a significant moment in news, emphasizing key details relevant to the articles context.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion

People & Organisations

  • Kemi Badenoch
  • Tom Tugendhat

Related Topics

  • Conservative leadership race
  • Conservative Party
  • Conservative party conference

Trending Articles

  • Thames Water faces fresh threat to survival after pensions regulation breach

  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

  • Family feud: London estate agent Winkworth sues chair over plot with wife to oust son from board

  • As it happened: Stocks rise despite new tensions in Strait of Hormuz; Oil price climbs

  • A tribute to wine legend Matthew Jukes by his friend Libby Brodie

More from Morning Wire

  • Remembering Norman Tebbit

    Opinion
    Norman Tebbit and Margaret Thatcher discussing political strategy at a conference, highlighting Conservative leadership dy...
  • On this day in 1940: Happy birthday Ken Clarke

    Opinion
    GettyImages 3261869 showcasing a significant moment in news, emphasizing key details relevant to the articles context.
  • Has Nigel Farage peaked too soon?

    Opinion
    Nigel Farage delivering a speech in July 2026, wearing a suit, addressing an audience at a political event.
  • ‘Difficult decisions’ – Burnham looks at new tax on workers to fund social care overhaul

    Politics
    Andy Burnham, Mayor of Greater Manchester, discussing social care with an elderly man wearing a yarmulke.
  • On this day: the birth of Michael Foot

    Opinion
    Michael Foot speaking at a public rally in a city square with a large crowd and buildings in the background.
  • Top Tory slams ‘ivory tower’ financial regulators as takeover bids blight London Stock Exchange

    Markets
    Shadow business secretary Andrew Griffith has said he would make it easier for small businesses to open bank accounts. (Photo by Dan Kitwood/Getty Images)
  • The Debate: should Andy Burnham have made a woman his Chancellor?

    Opinion
    Rachel Reeves delivering a speech at a press event, wearing a navy blazer and standing in front of a backdrop with logos.
  • ‘Businesses are not cash machines’ – Badenoch calls on Burnham to rule out tax rises

    Politics
    Conservative Party leader Kemi Badenoch is preferred as Prime Minister to Keir Starmer. Photo: PA
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook