Skip to content
Sunday 23 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 27 June 2022 7:00 am  |  Updated:  Sunday 26 June 2022 7:32 pm

World track and field in need of resurrection ahead of major championships

By: Matt Hardy

Deputy Sports Editor - Morning Wire

Add as a preferred source on Google
Neita won the sprint double at the British Championships this weekend but the coverage was relegated to the Red Button – track and field and athletics as a whole needs to resurrect itself to boost growth.
Neita won the sprint double at the British Championships this weekend but the coverage was relegated to the Red Button – track and field and athletics as a whole needs to resurrect itself to boost growth. (Photo by Dan Mullan/Getty Images)

The tectonic plates of British athletics shifted at the weekend as favourites fell to underdogs and new records were broken.

As Jeremiah Azu and Daryll Neita won 100m British titles, toppled favourites and looked to book spots at this year’s World Championships in Eugene, US, you’d be forgiven for not knowing it was even going on.

The headlines in the world of track and field were last week taken up by World Athletics president Lord Coe and his opinions on transgender athletes, but multiple leading athletics nations were preparing for their national championships – the United States, Ireland, the UK and Jamaica among them.

In February this year the BBC signed a four-year partnership to show the sport after UK Athletics failed to find a deal the year prior.

The British Championships were this week confined to the Red Button – the two showpiece finals relegated from the two primetime channels due to a mix of Glastonbury and Catchpoint.

Four-time Olympic gold medalist and part-time BBC athletics pundit Michael Johnson has long been critical of the sport globally and its failure to shift with modernising times – especially in the US.

Announcer yesterday after men’s 100m final. “That was the fastest time ever run by an American man on American soil.” We can now add location obsession to time obsession!

— Michael Johnson (@MJGold) June 25, 2022

He has called for the sport to stop being obsessed with times and distances athletes post and instead focus on head-to-heads and making the sport financially viable for athletes.

Competitors remain sponsorless, sometimes homeless – American athlete Teejay Holmes said this weekend that “the past seven months I stayed in my car” – and the sport continues to struggle for prime time slots. Is it just losing its place among competitors?

Athletics is incredible, and the sport is captivating, but it’s in need of a resurrection. The young British talent that shone in Manchester at the weekend offers hope for the future of the sport in the UK, and it could be time for the various governing bodies to help us fall in love with track and field once again.

Read more

Not enough bums in Brum: Why so many empty seats at European Athletics Championships?

Runners from Great Britain, France, Netherlands, Germany, and Italy competing in a track event.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport
  • Sport Business

Related Topics

  • Athletics

Trending Articles

  • House prices in wealthy London boroughs fall by up to £300,000

  • Ratcliffe’s Ineos saves Runcorn plant

  • Amazon says it buys books in bulk to ‘improve products’

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • As it happened: FTSE 100 rallies after JD Sports drags on blue chips; oil jumps again

More from Morning Wire

  • Not enough bums in Brum: Why so many empty seats at European Athletics Championships?

    Sport Business
    Runners from Great Britain, France, Netherlands, Germany, and Italy competing in a track event.
  • Wimbledon won’t slap sponsor on new show court but eye US growth

    Sport Business
    Wimbledon tennis court with players in action, surrounded by a cheering crowd under clear blue skies
  • Is £5bn now the entry ticket into Premier League football?

    Sport Business
    Jeff Bezos, Amazon founder, in a dark suit and red tie at a formal event, looking right.
  • Prem Rugby team ditch Big Game fixture at Premier League ground

    Sport Business
    Empty stadium stands with large banners supporting MND awareness, Gloucester Rugby, and the Slater Cup.
  • BBC to broadcast Alexis Ohanian co-founded all-female athletics series Athlos

    Sport Business
    Keely Hodgkinson waves to the crowd at a track and field event, wearing a purple and black athletic top.
  • Staveley planning ‘big property play’ as she closes in on West Ham stake

    Sport Business
    Smiling woman with blonde hair and black sunglasses in a black coat
  • Fifa crisis: Is it possible to defend Infantino’s World Cup sell-off plan?

    Sport Business
    Gianni Infantino speaks near the FIFA World Cup trophy as Donald Trump sits, wearing a red Trump Was Right About Everythin...
  • How Britain can stay clear of rivals as home of overseas sport club owners

    Sport Business
    Football fans protest holding Love United Hate Glazer and Glazers Out Ratcliffe Out banners.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook