Morning Wire Unregulated Rio 50 special: Rio 2016 Olympics and sponsorship – which athletes are pulling in the big bucks?

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In a special edition of the Unregulated podcast, Emma Haslett and Frank Dalleres analyse Morning Wire's Rio 50 list of the most marketable athletes at the Rio Olympics and Paralympics.

Jon Izzard, of sports sponsorship specialists Synergy, explains why brands want to work with athletes, who will earn the most from the Games… and why there are no Russians on the list.

You can subscribe to Morning Wire Unlimited on Audioboom or iTunes. Read Morning Wire's Rio 50 list here.