Skip to content
Monday 24 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Friday 12 August 2016 1:11 pm

How much are Michael Phelps’ 22 Olympic gold medals worth? Here’s how much the swimmer could add to his endorsement earnings

By: Joe Hall

Add as a preferred source on Google

Michael Phelps, the most prolific Olympic gold medallist for two millennia, probably doesn’t have to sweat too much when it comes to considering the financials of a post-swimming retirement.

The American already enjoys lucrative endorsement deals with sportswear brand Under Armour and watchmaker Omega and after securing a fourth gold medal of the 2016 Games in the 200m individual medley to take his overall Olympic tally to 22 golds and and 26 medals, surpassing a 2,168 year old record held by Leonidas of Rhodes in the process, he will surely never be short of work on the motivational speaker circuit.

But if the unthinkable does happen and this unmatched champion does fall upon hard times and hit rock bottom? That medal collection would provide quick windfall.

If Phelps had sold all his 22 gold medals immediately after winning them, they would have earned him a bare minimum of $7,874 (£6,074), based on the World Gold Council’s rough “podium value” — calculated using bullion prices and composition of materials in the medal at the time.

Phelps’ first six gold medals won at the Athens 2004 Games were worth $155 each based on the value of gold at the time, a collective $930.

Read more: How much is an Olympic gold medal worth? How the monetary value of a medal in Rio compares to previous years

Four years later in Beijing and the swimming sensation enjoyed his best ever Olympics with eight gold medals worth $215 each and $1,720 together.

Yet it was the 2012 Games which would have Phelps’ most lucrative Olympics. The gold medals given to athletes in London were the most expensive in history, worth $706 each, and a collective $2,824 to Phelps who took home four.

This year each gold medal is worth $600.

Of course, if Phelps did for some reason did decide to cash in on his haul, the value added to the medals from the prestige of both the Olympics itself and the fact that they belonged to the most decorated Olympian of all time would likely boost the selling price to stratospheric levels.

The most expensive Olympic gold ever is the iconic medal won by African American sprinter Jesse Owens at the 1936 Berlin Olympics in Nazi Germany were sold at an auction in 2013 for $1.5m.

Ukrainian boxer Waldimir Klitschko sold his 1996 boxing gold medal for $1m in 2012 and donated the proceeds to charity.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • Burnham predicted to raise taxes for ‘fundamental’ cost of living support

  • Amazon says it buys books in bulk to ‘improve products’

More from Morning Wire

  • Commonwealth Gold Medallists Return to the Court That Helped Inspire London

    Partner
    Team England athletes and dignitaries celebrate the Kings Baton Relay for Glasgow 2026 at a London sports festival.
  • How sevens and Olympics can be commercial rugby lifeline

    Sport Business
    Smiling athlete in white jacket holding a gold medal, reaching out to cheering fans in a stadium.
  • West Ham: Staveley receives Sadiq Khan encouragement to buy London Stadium

    Sport Business
    Low-angle view of a football stadium from the pitch, showing the corner marking and empty seats under a blue sky
  • Ex-UK minister Robertson rubbishes Ukrainian claims he aided Russia’s Olympic return

    Sport Business
    Sir Hugh Robertson, British Olympic Association, wearing a poppy and name tag, at an event
  • India’s £300m Commonwealth Games dress rehearsal for 2036 Olympics

    Sport Business
    Indian athlete in blue tracksuit receives a white scroll from a woman in a green traditional dress, flanked by two men in ...
  • South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf

    Sport Business
    Rugby player in green jersey with Pic n Pay 13 shaking hands with a smiling man in a suit and tie
  • Josh Kerr took the mile record. But how much further can we go?

    Opinion
    Josh Kerr celebrates new mile record 3:42.66 on Omega scoreboard, Union Jack visible, track stadium background.
  • Is £5bn now the entry ticket into Premier League football?

    Sport Business
    Jeff Bezos, Amazon founder, in a dark suit and red tie at a formal event, looking right.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook