Skip to content
Tuesday 18 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,760.02
+0.37%
DAX
26,180.64
-0.60%
CAC 40
8,526.34
-0.62%
STOXX 50
6,483.46
-0.72%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 25 November 2014 5:55 am  |  Updated:  Friday 07 June 2019 5:53 pm

Black Friday 2014’s most wanted: From games consoles and tablets to ouija boards and Hunter Boots

By: Catherine Neilan

Add as a preferred source on Google

Google has revealed its predictions for the biggest selling items of this year's Black Friday weekend – and there are a few goods that are likely to surprise. 
 
Oujia boards – whose popularity began in Victorian times but swelled after the First World War and into the 1930s – are among some of the most searched-for items on Google Shopping, up 300 per cent since October. 
 
In fact, retro goods are really en vogue: Barbie Dream House and My Little Pony have also emerged as top queries. 
 
As the weather turns, people are clearly also searching for warm clothes, with searches for Hunter Boots up 46 per cent while the number of times Canada Goose jackets has been Googled has soared 140 per cent. 
 
Games consoles and tablets are of course perennially popular, but wearable technology is also on the rise, with searches for Fitbit racing ahead. 
 
Retailers are going into overdrive for Black Friday, Super Sunday and Cyber Monday this weekend, but if Google's figures are anything to go by, that will have paid off, particularly on smartphones. 
 
The search engine reports that shopping via the devices has increased by three and a half-times year-on-year “and continues to grow”. 
 
“We're currently sending more mobile traffic to retailers per week from Google Shopping than we did during the peak of last holiday season,” it said in a blog post. 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • Black Friday

Trending Articles

  • As it happened: FTSE 100 drops as oil prices rise after Trump makes Hormuz threat

  • US bond market jitters spark UK economy recession warning

  • Monzo chair makes early exit after boardroom rift

  • Aldi boss wades into supermarket ‘price-gouging’ row

  • New Premier League rules could see £11bn invested into new stadiums

More from Morning Wire

  • Assassin’s Creed Black Flag Resynced review: A classic rebuilt

    Life&Style
    Assassins Creed Black Flag resynced scene featuring dramatic fire effects in a nighttime naval battle setting
  • Can a team of retail veterans solve Argos’ catalogue of woes?

    Retail
    Argos storefront showcasing the latest product displays and promotional banners in a bustling city center location
  • Here’s how to fix London listings

    Opinion
    GettyImages 2211256637 showing a significant event or figure relevant to recent news updates in the business sector
  • ITC Infotech and Google Cloud Join Hands to Scale Enterprise Agentic Transformation and AI Innovation

    Business Wire
  • Currys hands outgoing boss Alex Baldock £2m pay rise

    Retail
    Alex Baldock in a suit and orange tie speaking to a crowd of people in purple shirts.
  • Astrazeneca share price tumbles on $400bn megamerger talks

    Investing
    Astrazeneca headquarters with logo, reflecting commitment to reduce US medicine prices after Trump administration pressure
  • Terry Smith dubs weight-loss giant Novo Nordisk ‘investment disaster’

    Investing
    Terry Smith, founder of Fundsmith, speaking at a business conference, wearing a suit and tie, with a focused expression.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook