Casamigos brings pint-shaped margaritas to London pubs for World Cup
England vs Croatia is mere hours away, now’s the time to get into London and order yourself a nice glass of something cold and boozy. To that end, Casamigos Tequila will be selling World Cup-themed margaritas served in tiny pint-shaped glasses. You can pick one up at bars including The Audley, The Blue Posts, Copeland Social, The Draper’s Arms, Ellie’s Bar and the Knave of Clubs.
And should you fall in love with this new margs receptacle – dubbed the Quarterita – you can buy some of your own from homeware platform Glassette. The glassware was co-designed by Laura Jackson, who says she was inspired by football iconography and “the spirit of Cabo San Lucas”, reimagined through British pub culture.
Jackson, author of The Margarita Chronicles, said: “Hosting and bringing people together has always been at the heart of what I love to do, and the Quarterita felt like a really natural extension of that. It takes something familiar – the ritual of going for a pint whilst we watch the football – and gives it a fresh energy. Margaritas have become such a huge part of modern drinking culture, and this felt like the perfect way to celebrate that in a visually arresting way.”
Margaritas are a part of drinking culture
Liam Loughran, general manager The Audley, said: “Matchday drinks are evolving; while pints remain a firm favourite, cocktails are increasingly the perfect accompaniment to watching live sport – particularly during the summer. Margaritas are an alternative to the traditional match day drink… there is nothing better than a margarita in the sun while watching the game unfold.
Casamigos’ Kandace Williamson said: “Casamigos has always been about bringing friends together, and the Quarterita was designed with exactly that spirit in mind. By taking one of the world’s most iconic cocktails and reimagining it through a distinctly British cultural lens, we’ve created something playful and disruptive.”