“It’s started… #Armageddon”: Brexit claims This Morning and Loose Women as early victims June 24, 2016 The Remain campaign said it would be bad. And for some, the effect of Brexit has already led to #Armageddon. It's been a difficult morning for ITV. As well as experiencing a 19 per cent fall in shares this morning, fans have also hit out at the broadcaster for – dun, dun, dun – cancelling This [...]
“It is not good news, to say the least”: WPP’s Martin Sorrell on what Brexit means for ad industry June 24, 2016 Sir Martin Sorrell, the founder and chief executive of advertising giant WPP, has said a Brexit vote "is not good news, to say the least". Sorrell, who spoke out against the prospect of a Leave vote on numerous occasions, said today he is "very disappointed". And he raised fears over what impact Brexit will have [...]
World’s media turns attention to UK for EU referendum: Best of the front pages June 23, 2016 The world's media is closely watching the UK today as Brits vote in the EU referendum. The story is dominating the global news agenda, featuring on front pages everywhere across Europe and beyond: the United States, China, Colombia and Israel. German tabloid Bild is promising to properly recognise England's 1966 World Cup triumph if the UK remains; [...]
Magazine publisher imagines bright future with £14.2m takeover deal June 23, 2016 Magazine publisher Future has announced a £14.2m takeover deal for Imagine Publishing. The target company’s portfolio includes 19 magazines, including All About History, Digital Photographer and World of Animals, as well as websites and bookazines. Imagine is expected to report a revenue of £16.4m for the year to 31 March with earnings before interest, taxation [...]
Youth media group Vice expands into 50 countries. Mebbe cuz it makes good business sense June 22, 2016 Youth media company Vice has announced plans to expand across more than 50 countries with a series of international deals. Vice will make market entries into India and the Middle East, launch 24-hour TV channels across Australia and New Zealand and have a stand-alone channel across South East Asia. Read more: Vice to launch Viceland TV [...]
Dove and Persil maker Unilever to wash out gender stereotyping from adverts June 22, 2016 Unilever has vowed to step away from gender stereotyping in adverts. The company behind Dove, Persil and Magnum has made the pledge after it commissioning research showing 40 per cent of women do not identify with other women they see in adverts. Read more: Khan: "Beach body ready" adverts should be banned “Stereotyping in advertising is [...]
One day to go until the referendum: Here are the best front pages from Fleet Street June 22, 2016 With just one day to go until voting opens, the UK’s national press have firmly nailed their colours to the EU referendum mast. The Sun, which backed Leave earlier this month, has brought the Queen back into the debate; the Daily Express is offering Brexit posters; and the Daily Mirror, while condemning a “most divisive, vile and unpleasant [...]
“Project Fear” blamed for adspend slowdown in run-up to referendum June 21, 2016 Politicians and "Project Fear" have been blamed for reduced spending in the UK’s advertising market. GroupM, part of Sir Martin Sorrell’s WPP, has reduced its forecast for adspending growth in 2016 from 7.2 per cent to 6.3 per cent. The TV industry and national newspapers have been worst hit in the forecasts. The former is expected [...]
These charts show how mobile is dominating advertising market growth June 20, 2016 The internet is forecast to command nearly 40 per cent of the advertising market, overtaking television, by 2018 thanks to the rise of spending on the mobile market. Television, newspapers, magazines and radio are all set to see their share of the global market fall, collectively from 62.7 per cent to 54.4 per cent, between 2015 [...]
Ad agencies need better advertising: 101’s Laurence Green on why positioning should be more important than pitching June 20, 2016 Our industry conversation has swung too far from long-term to short, from strategy to tactics, and away from the alchemical power of great creative,” says Laurence Green, founder of creative agency 101. He has been critical in the past of the fact that pitching has become the default method for procuring agencies’ services. And he believes [...]