Skip to content
Sunday 6 September 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,831.09
0.00%
DAX
26,046.40
+0.17%
CAC 40
8,278.77
-0.09%
STOXX 50
6,392.93
+0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Sunday 16 December 2012 10:15 pm  |  Updated:  Thursday 30 May 2019 6:46 am

Champagne, food and rolling countryside with Lexus Experiences

By: KCS-content

Add as a preferred source on Google

IT TURNS out that weekend breaks don’t have to involve a 6am flight from Stansted to an airport that’s fifty miles from your destination. Nah, eschew the crowded plane for a roomy executive car and 36 hours out of London can involve a decadent journey across two countries that takes in good food, even better alcohol and gorgeous countryside. But to really enjoy the trip, you need the right car – and that’s where Lexus comes in.

The carmaker has clocked that while its cars perform brilliantly in the city (the Lexus GS I was driving was great fun, with astonishing acceleration) you can’t enjoy their full capabilities while creeping along clogged London streets. Instead they’ve teamed up with a variety of high-end brands to create experiences that let you test the cars to the limit while also enjoying some much-needed luxury.

In the case of our trip, this means swilling vintage champagne in Reims, the French city at the hub of the drink’s production. After heading through the Eurotunnel, we hit the blissfully empty French autoroute that zips all the way to Champagne. Just a few hours’ pacey drive from London, you find yourself in a completely different world of vineyards and sleepy villages. Reims itself was ravaged by two world wars but the 14th century cathedral – where generations of French kings were crowned – remains standing, surrounded by a picturesque city centre.

Leaving the car behind, we head off to the imposing 18th-century headquarters of Ruinart – the world’s oldest champagne house, founded in 1729, and with whom Lexus has a longstanding partnership. Every single drop of the company’s fizz is still produced on this original site, matured in deep cellars carved out of an ancient chalk mine so secure that hundreds of locals sheltered down here during World War II.

We’re guided by cellar master Frédéric Panaïotis, a Champagne native who recalls how his grandparents would knock back the local sparkling wine at the end of a long day in much the same way that a City worker might slip out for a quick post-shift Peroni. But today Frédéric has something special for us – a highly prized 1989 vintage, of which only a few dozen magnums survive. We do our best to make it even more endangered. A glowing amber colour, the champagne’s fizz has entirely subsided, while its flavours have mellowed and deepened: with notes of tobacco and burnt sugar, this is closer to a brandy than any champagne I’ve ever tasted.

Champagne is not, at first glance, the most picturesque area of France. But perseverance pays off and the next morning, we make for the back roads, where we discover a beguiling landscape of rolling hills and quiet villages. The Lexus proves just as adept at manoeuvring narrow lanes and hairpin bends as it is at tearing up the autoroute.

Fitting such an ambitious itinerary into less than two full days would usually be a recipe for disaster. It turns out the trick is to make the journey itself just as much fun as the destination.

For more information or to book your place on a Lexus Experience visit lexus-experiences.co.uk

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Categories

  • Life&Style

Related Topics

  • NULL

Trending Articles

  • Victoria Beckham owed £350,000 by Harvey Nichols

  • Iceland boss Richard Walker vows to set up shop on Falkland Islands

  • Don’t underestimate the free trade agreement Britain just joined

  • £74m for branded condoms? UK must stop spaffing cash on foreign aid

  • Britain ‘taxing itself to death,’ Burnham warned

More from Morning Wire

  • Lexus ES 2026 review: Easygoing electric saloon goes its own way

    Life&Style
    Silver Lexus ES driving on a tree-lined road, motion blur implying speed, front view, lush green foliage
  • Lexus ES 350e Review: Is this the best electric executive car?

    Motoring
    Lexus ES350e electric car in light blue, parked on a paved driveway in front of a stone building.
  • Lepas L8: China’s New SUV Means Business

    Life&Style
    Front view of a purple SUV, possibly a Lepas L8, with headlights on, on a dirt road against a cloudy sky.
  • From China with Love: Xpeng’s Luxury Ambition

    Motoring
    Tim Barnes-Clay observing the new dark green Xpeng G9L electric SUV in a modern showroom in China.
  • Anthony Hamilton’s cars – including a special jaguar – just sold for £2.9m, here’s why

    Life&Style
    Light blue David Brown Automotive Speedback GT sports car, front 3/4 view, at an auto show display.
  • The £100k BMW M3 CSL proves that some cars get better with age

    Motoring
    Front view of a silver BMW CSL parked on a dirt road with trees in the background.
  • Maserati GranTurismo Trofeo Review: 550hp, 199mph and Nearly £200k – Is It Worth It?

    Life&Style
    Red Maserati sports car parked on asphalt with trees and grass in the background.
  • Audi’s brought back the A2, and it’s gone electric

    Life&Style
    Two Audi A2 concept cars with distinctive designs parked by a waterfront cityscape at sunset.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook