Skip to content
Tuesday 18 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,720.30
-0.28%
DAX
26,338.61
-0.38%
CAC 40
8,579.60
0.00%
STOXX 50
6,530.45
-0.14%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 08 August 2024 7:00 am  |  Updated:  Wednesday 07 August 2024 7:32 pm

Congratulations France, but Paris 2024 legacy must now be human

By: Ed Warner

Sports Business Columnist

Add as a preferred source on Google
Several training sessions in the River Seine for the triathlon and marathon swim events were cancelled after failing water quality tests.
Several training sessions in the River Seine for the triathlon and marathon swim events were cancelled after failing water quality tests.

This is a Paris you’ve never known and never will again. Empty side streets speak of Parisians good to their threats to vacate for the Olympics. Hotel receptionists attest to sluggish bookings.

Restaurants are shuttered. And yet the crowds are here, French and foreigners alike. They exude a relaxed urgency, a collegiate passion. The sport matters madly to them, but not to the point of despondency. These Games have truly cast their spell.

WhatsApp groups are awash with emojis denoting delirium and despair at athlete performances.

TV anchors tease tears from stars whether they’ve won or lost.

But the over-emoting played out across the screens on our phones and in our living rooms is mercifully absent here in the arenas.

Thank you, Paris

Perhaps it is only in the flesh that you can truly appreciate Pierre de Coubertin’s dictum that taking part is the thing. “Home” media (whichever home you come from) naturally narrows the focus to your national team.

Enjoy the competition in person though –­ its Olympian sweep of nationalities – and jingoism is exposed as the sporting fraud it is.

Congratulations France. I’m grateful for the £6.9bn you’ve spent on staging the Games. And let’s hear no more debate in Britain about London 2012 versus Paris 2024. Consider it a draw (although the Olympic-flame-housing balloon-cauldron at night might edge it).

Random observation: there were few kids in the venues but hordes in the fanzones. Were families priced out of the ticket market?

Hopefully the big screens, ping pong and 3×3 basketball try-outs are hooking in future generations of Olympics fanatics.

No sugar, thanks

One wonders what our athletes think deep down when they are cajoled into sugary soul-bearing on the telly.

This hardly squares with the iron resolve required to win, and we don’t expect it of the stars of the major professional sports – nor is it what the USA asks of its Olympians. More with Josh Kerr’s mentality please.

Rest assured I haven’t gone soft in the Parisian sunshine either. Normal service with medal table reflections will be resumed next week.

Matters of life and death

If you struggle to keep sport in perspective, it’s only a 10 minute stroll from the fanzone in the idyllic Parc Monceau past the team houses for Belgium and Kazakhstan to the Tomb of the Unknown Soldier under the Arc de Triomphe.

DSD indelicacy

I finished Caster Semenya’s feisty autobiography The Race to be Myself the day before the controversy over the sex of two Olympic boxers broke.

It is as yet unclear whether the fighters have differences in sex development (DSD) like Semenya, but it is obvious that no lessons have been learned from the brutally insensitive handling of the young South African athlete back in 2009 and since.

I’ve long held the minority view that Semenya should be allowed to run in female races without having to suppress her testosterone levels.

Read more

Why Raducanu may have harmed Fery’s post-Wimbledon commercial earnings

Breaking news event with large crowd gathered at outdoor venue, people holding banners, and speaker addressing audience

But I can see that the need for safety can trump a desire for inclusion in the case of a boxer with DSD.

Whether or not Imane Khelif and Lin Yu-ting are women with such a condition, my overwhelming emotion is anger at the handling of their cases.

The IBA and IOC, two organisations at war over the control of boxing, have both failed in their duty to all involved.

Baron out-dated

To the fabulous En Jeu! exhibition of artists and sport between 1870 and 1930 at the Musée Marmottan Monet. An explanatory notice provides a reminder of the long history of gender politics at the Olympics.

Pierre de Coubertin, we’re told, believed that women’s role at his Games was merely to “crown the winners”.

What would he make of the likes of Simone Biles, Cassandre Beaugrand, Cindy Ngamba, Keely Hodgkinson and Katie Ledecky I wonder?

An Olympiad with females would be impractical, uninteresting, unaesthetic and improper – Pierre de Coubertin

Footprints in the sand

Early morning beach volleyball encapsulated the Paris vision of a sustainable Games using existing facilities augmented by city-centre temporary builds.

Pick a team, any team. Germany’s or Latvia’s women. Polish or Spanish men. Cheer, stamp, pose for selfies, head off to the metro or stop for caffeine at a nearby cafe. Games memories are made of this.

France must hope that absent Parisians watching this party from afar will regret their holiday choice and that local visitors view the capital city in a different, sunnier light.

After all, when Paris 2024 is done, the footprints won’t just be raked over. The sand will be carted away, along with the scaffolding, seating and signage.

This Games legacy must all be human.

Boom, boom, boom!

He’s in the room. And as every Crystal Palace fan knows, there ain’t no striker better than Jean-Philippe Mateta. His four goals have helped France reach the men’s Olympic Games football final against Spain on Friday.

Your Games view?

Clear highlight? Keely Hodgkinson extending British track and field’s long golden thread and the Mondo Duplantis world record just minutes apart. Incroyable! Pure sport, no frills required.

Most surreal moment? The accordion-cam attempt at crowd engagement on the big screen at the Stade de France. AC/DC’s Thunderstruck on a squeezebox? Back to the event prez drawing board…

One for the neutral? Serbia’s record-breaking Nikola Jokić-inspired comeback to beat Australia in overtime in the men’s basketball quarter-final. Raucous and fiery!

Unexpected joy? Craning to see the cauldron aloft from the Jardin des Tuileries with the sound of Allez Les Bleus reverberating behind us from the late night 3×3 basketball on Place de La Concorde.

Ed Warner is chair of GB Wheelchair Rugby and writes his sport column at sportinc.substack.com

Read more

Exclusive: Rugby League monitoring Henry Pollock amid £1m Hearn wage demands

A young man with blonde hair and a dark shirt, clenching his fist and smiling, likely celebrating or cheering.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport

Categories

  • Sport
  • Sport Business

People & Organisations

  • Olympic Games
  • Olympics
  • Paris
  • Paris 2024
  • paris 2024 olympics
  • Paris Olympics
  • Sport Business

Related Topics

  • Olympic Sport
  • Paris 2024 Olympics and Paralympics

Trending Articles

  • As it happened: FTSE 100 drops as oil prices rise after Trump makes Hormuz threat

  • US bond market jitters spark UK economy recession warning

  • Aldi boss wades into supermarket ‘price-gouging’ row

  • Monzo chair makes early exit after boardroom rift

  • New Premier League rules could see £11bn invested into new stadiums

More from Morning Wire

  • Why Raducanu may have harmed Fery’s post-Wimbledon commercial earnings

    Sport Business
    Breaking news event with large crowd gathered at outdoor venue, people holding banners, and speaker addressing audience
  • Exclusive: Rugby League monitoring Henry Pollock amid £1m Hearn wage demands

    Sport Business
    A young man with blonde hair and a dark shirt, clenching his fist and smiling, likely celebrating or cheering.
  • NBA Europe bosses using World Cup final to hold talks with football club chiefs

    Sport Business
    Getty Images logo on a blue background, representing stock photo agency in a business news context
  • Liverpool FC eye US retail empire to steal march on Premier League rivals

    Sport Business
    Large display screens featuring Liverpool FC players Alisson Becker and Harvey Elliott in a retail store window.
  • Padel chief: A sport which succeeds in London gets noticed around the world

    Sport Business
    Padel match in a large, crowded stadium in Rome, Italy, with a scoreboard displaying scores.
  • Barry Hearn and Matchroom back Brentwood Town’s bid to reach National League

    Sport Business
    Business meeting with diverse professionals discussing strategy at a modern conference table with charts and laptops visible.
  • How sevens and Olympics can be commercial rugby lifeline

    Sport Business
    Smiling athlete in white jacket holding a gold medal, reaching out to cheering fans in a stadium.
  • EuroLeague CEO interview: ‘NBA Europe? We have never been stronger and will never disappear’

    Sport Business
    Chus Bueno speaking at Euroleague Basketball event, highlighting leadership in sports management and international collabo...
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook