Skip to content
Sunday 16 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,750.11
-0.21%
DAX
26,440.31
+0.53%
CAC 40
8,636.80
-0.16%
STOXX 50
6,539.59
-0.09%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 04 July 2024 5:42 am  |  Updated:  Wednesday 03 July 2024 3:07 pm

Election campaign is a reminder of the Britain beyond the Square Mile

By: John Oxley

Add as a preferred source on Google
LONDON, ENGLAND - JUNE 29: Prime Minister Rishi Sunak visits BAPS Shri Swaminarayan Mandir on June 29, 2024 in London, England. With less than a week to go before the UK General Election all the main political are out in force this weekend campaigning for votes. (Photo by Dan Kitwood/Getty Images)

Election battle buses traversing the country and photo ops in factories showcase the beauty of Britain in all its infinite variety, say John Oxley

It sometimes feels like British politics never really extends beyond the circulation zone of this newspaper. The Cities of Westminster and London constituency forms the nexus between business and political power, the hub of intrigue and the heart of lobbying. Today, however, it is just one of 650 seats up for grabs and the general election should be a great reminder of the variety and challenges of our national politics. 

It has been refreshing to see our politicians and the circus that trails them go on the road. Following the campaign, you see sides of life you never normally experience, whether it’s rural hamlets, sprawling suburbs or mid-size towns. There are businesses and slices of industry you never understood existed and challenges and concerns very different from your own. 

It is easy to moan that politicians are out of touch, but so is almost everyone. The most hardworking of our candidates and campaigners probably have a better overview of our country than most. Few others will spend a morning with the fire service, an afternoon in a fishery and the evening with financiers. Within their constituency, they will have spoken to more people and heard more opinions than almost any of us. 

Watching all this unfurl, whether over the last few weeks or as the results come in tonight is a great way to fall back in love with our country. There are the constituency names that speak of places you barely knew existed – only the keenest geographer could likely place South Holland and the Deepings, or the Isle of Axholme on a map. Each of the 650 with its own pockets of prettiness, local peculiarities and perfect pubs, from the densest city seats just a mile across to the vast rolling rural constituencies. 

Within them lie a range of identities and grumbles you can only understand by getting on the ground. In a city where constituencies are compact and permeable, it’s hard to imagine how territorial some can be. This year boundary changes have seen some places rankle at the new grouping of towns that they have been put into. In others, tensions arise between how much money is focused on one end of the patch versus another. Never mind Holyrood vs Westminster, there’s as much rivalry between villages sharing the same town hall. 

Above all though, the election is a reminder of how much people care about the place and things that matter to them. We often bemoan the apathy and disillusionment of modern politics but forget the enthusiasm. Today, thousands of candidates will stand, helped by many more activists. You might disagree with many of them, but almost all are motivated by a desire to make things better. Across the country, millions of votes will be cast with the same sort of hope, even if it is begrudging or frustrated. 

Tomorrow we will start to move on from Electiontide. Politics will likely zoom in once more to a patch between Buckingham Palace and the Barbican. Many will forget the campaign, or else see it as nothing more than a time of gaffes, slogans and sleep deprivation. It is though the best reminder of why all this happens – the concerns, worries and views of everyone in every part of the country, in all its diversity, charm, quirks and complexity. 

However the result turns out, the last six weeks have been a useful reminder of the scale and variation of our country. It is a great place, in many ways, and more than equal to the challenges it now faces. As we put away the balloons and ballot boxes, we should not just remember, but revel in the way political power flows from the ground up.   

John Oxley is a political commentator and associate fellow at Bright Blue

Read more

‘If you find yourself stuck in politics, the thing to do is start a fight’

Nigel Farage is furious

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion

People & Organisations

  • General Election

Related Topics

  • General Election 2024

Trending Articles

  • Grandparents fund university degrees to avoid inheritance tax net

  • Revolut chatbot goes rogue by charging users to cancel subscription

  • Brompton Bicycle sues former adviser for ‘professional negligence’

  • Revolut takes flight with launch of new airport lounges

  • As It Happened: Stocks dip as oil’s ‘slowing demand’ in focus; Iran threatens to extend war

More from Morning Wire

  • ‘If you find yourself stuck in politics, the thing to do is start a fight’

    Politics
    Nigel Farage is furious
  • Remembering Norman Tebbit

    Opinion
    Norman Tebbit and Margaret Thatcher discussing political strategy at a conference, highlighting Conservative leadership dy...
  • Nigel Farage asks the crudest question: are you with me or against me?

    Opinion
    Nigel Farage speaking at a podium during a press conference, addressing current political issues and public concerns
  • Farage quits to stand in ‘people versus establishment’ by-election

    Politics
    George Cottrell and Nigel Farage engaging in a conversation at a political event, both dressed in formal attire.
  • Mark Kleinman: Nationwide’s pride should be dented by member election bid

    Business
    Mark Kleinman is Sky News' City Editor and writes a column for Morning Wire
  • In praise of Count Binface

    Opinion
    Count Binface wearing a silver mask and cape, standing in front of a podium during a press conference.
  • Nigel Farage wins in Clacton – and triggers investigation

    Politics
    Nigel Farage, in a striped jacket and sunglasses, speaks outside a polling station.
  • The Debate: Should political donations be capped at £100,000?

    Opinion
    Nigel Farage delivering a speech in July 2026, wearing a suit, addressing an audience at a political event.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook