Skip to content
Sunday 16 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,750.11
-0.21%
DAX
26,440.31
+0.53%
CAC 40
8,636.80
-0.16%
STOXX 50
6,539.59
-0.09%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 05 July 2022 5:00 am  |  Updated:  Monday 04 July 2022 4:11 pm

Fresh poll puts Channel 4 at bottom of Tory voters’ wish list

By: Leah Montebello

Add as a preferred source on Google
Channel 4 is planning to slash up to 200 jobs and most of the affected positions are expected to be London-based roles.
Channel 4 is planning to slash up to 200 jobs and most of the affected positions are expected to be London-based roles.

New polls show that Channel 4 privatisation has the least support out of ten Tory policies that the government want to deliver between now and the next election.

According to polling from WPI Strategy, privatisation of the broadcaster as the least support from those who voted Conservative back in 2019.
Just 16 per cent of voters back the move compared to 37 per cent who oppose it.

On top of this, just 17 per cent of the small number of voters who support it as a policy put it in their top three priorities – lower than any other policy polled.

Upgrading 20 hospitals and building 40 new ones by the next election, as well as bringing full fibre and gigabit-capable broadband to every home and business in the UK has the highest net support from all voters on the WPI poll.

In order of net support from all voters, the ten policies polled are as follows:
  1. Upgrade 20 hospitals and build 40 new ones (+81% net support)
  2. Bring full fibre and gigabit-capable broadband to every home and business (+69%)
  3. Cut the basic rate of income tax by 1p (+48%)
  4. Reduce government borrowing and debt (+47%)
  5. Scrap some EU regulations to help the UK feel the benefits of Brexit (+34%)
  6. Cut tax on business by reducing business rates (+24%)
  7. Extend the right to buy to families in housing association homes (+22%)
  8. Deal with illegal immigration by deporting some asylum seekers to Rwanda (+11%)
  9. Allow temporary staff to take place of striking workers (+6%)
  10. Privatise Channel 4 (-21%)

The figures will be a blow to Culture Secretary Nadine Dorries, who is reportedly planning to introduce legislation to privatise Channel 4 in the next month, despite ongoing criticism.

Nick Faith, Director of WPI Strategy, said:

“To win the next election, the Conservatives will need to be laser focused on delivering policies the public want to see delivered – and especially the priorities of those who voted Conservative last time.

“This poll shows that the Government does have broadly popular policies that can capture the public’s imagination, as well as policies with the ability to appeal to the Tory base and create dividing lines with Labour that can work in an election campaign. But it is also carrying dead weight: policies that voters don’t like, that its own supporters don’t care about and that won’t help them on the doorstep. 

“If the Conservatives are serious about getting the barnacles off the boat before the next election, they will need to ditch the policies that neither win them new supporters nor motivate their existing voters – like Channel 4 privatisation.”

Read more

Brits say Burnham should call an election

Number 10 Downing Street entrance with iconic black door, symbolizing British political power and leadership

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Media
  • Politics

Related Topics

  • Channel 4

Trending Articles

  • Revolut takes flight with launch of new airport lounges

  • Grandparents fund university degrees to avoid inheritance tax net

  • Revolut chatbot goes rogue by charging users to cancel subscription

  • Brompton Bicycle sues former adviser for ‘professional negligence’

  • As It Happened: Stocks dip as oil’s ‘slowing demand’ in focus; Iran threatens to extend war

More from Morning Wire

  • Brits say Burnham should call an election

    Politics
    Number 10 Downing Street entrance with iconic black door, symbolizing British political power and leadership
  • Voters expect Burnham to hike taxes

    Politics
    Andy Burnham discussing capital gains tax increase during a press conference, highlighting potential economic impacts
  • Burnham bounce: PM gets popularity boost – at Farage’s expense

    Politics
    Andy Burnham laughing outdoors in a candid moment, May 2026, capturing a lighthearted political event atmosphere.
  • The City is awash with talk of an early general election

    Politics
    Andy Burnham speaking passionately at a public event, wearing a suit, highlighting his role as a prominent political figure.
  • Brits think supermarkets are profiteering – despite slowing food inflation

    Retail
    Shopper with red backpack and blue basket walking through a supermarket aisle filled with groceries
  • Brazen Burnham should call an election and put his ten year plan to the voters

    Politics
    Andy Burnham speaking to media outside 10 Downing Street with a crowd gathered.
  • Nigel Farage wins in Clacton – and triggers investigation

    Politics
    Nigel Farage, in a striped jacket and sunglasses, speaks outside a polling station.
  • Exclusive: Government to reject Reform’s offer to cover Farage by-election cost

    Politics
    Nigel Farage speaking at a podium, dressed in a suit, addressing an audience at a business conference event
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook