Skip to content
Sunday 23 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 14 October 2024 2:58 pm  |  Updated:  Monday 14 October 2024 5:23 pm

Let them tax cake! Top accountant gives alternatives to business-bashing tax hikes

By: Maria Ward-Brennan

Professional Services Editor

Add as a preferred source on Google
But while rumours swirl of potential hikes to Capital Gains Tax and the employer National Insurance rate, one top tax lawyer has said the government should look elsewhere instead of targeted business-related taxes.

With just over two weeks to go until the Budget, the City is patiently waiting to find out what taxes the Chancellor might hike to plug the so-called £22bn black hole.

But while rumours swirl of potential hikes to Capital Gains Tax and the employer National Insurance rate, one top tax accountant has said the government should look elsewhere instead of targeted business-related taxes.

His suggestion: Cake.

Glyn Edwards VAT director at MHA, the UK arm of Baker Tilly, has suggested that the Chancellor should “get rid of the decades old famous anomaly that allows Cakes to be exempt from VAT”.

According to HMRC, cakes are zero-rated for VAT, which has resulted in eye-catching cases, including when the maker of Jaffa Cakes labelled the chocolate orange treat as a cake rather than a biscuit.

Fortunately for its owners, McVitie’s, Jaffa Cakes were deemed to be cakes due to their texture and ingredients, and as a result manages to avoid the 20 per cent VAT that applies to biscuits.

While an entertaining tax case, Edwards said that the Chancellor should be looking at cakes more closely for the upcoming Budget.

He explained that “it was recently estimated that the UK consumes about £3.2bn worth of cake each year”. He noted that an update to the VAT code “would raise £640m for the Exchequer”.

“Assuming cake consumption holds up and we don’t all start eating carrots instead,” he added.

Another proposal from Edwards for boosting the government’s coffers would be to target the fast food market.

Read more

Top economists shun Burnham over wealth taxes

Andy Burnham speaking at a press conference, expressing confidence despite challenges, highlighting leadership and resilie...

In Britain, this market was valued at £13.4bn in 2022 and is estimated to be worth £17bn by 2026.

He explained that “VAT is already charged on hot food delivery at the standard rate (although not ice cream)”.

He added that by “raising the 20 per cent rate to 25 per cent would presumably encourage a more healthy lifestyle and raise £850m in extra revenues for the Treasury.”

Edwards pointed out that combining these two options “would actually raise more money than the controversial VAT on private school fees, which according to the Institute for Fiscal Studies (IFS) is between £1.3bn and £1.5bn“.

Recently, teaching unions have urged the government to delay the roll out of private schools having their fees subject to 20 per cent VAT amid fears of job losses.

Finally, the tax adviser put caviar under the lens, noting that the expensive delicacy has always been exempt from VAT as it’s listed as zero-rated by HMRC.

Edwards point was that “assuming all the Caviar consumers haven’t already fled the country over concerns about other punitive measures being introduced in the Budget, this is surely a product that the Chancellor should be looking to introduce VAT on”.

He explained: “There are no reliable figures on the size of the UK market, but Fortnum & Mason advertise a 500g tin of Beluga caviar for £3500.

“VAT would add £700 to the price, but surely this would fit in with Labour’s idea of ‘the broadest shoulders bearing a bigger burden’.”

Read more

Burnham should go on a ‘cost of doing business’ tour

Andy Burnham, Mayor of Greater Manchester, in a dark suit and glasses, listening intently at a wooden table.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Politics

People & Organisations

  • Autumn Budget 2024
  • Budget
  • HMRC
  • MHA
  • Politics
  • Tax

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • Burnham predicted to raise taxes for ‘fundamental’ cost of living support

  • Amazon says it buys books in bulk to ‘improve products’

More from Morning Wire

  • Top economists shun Burnham over wealth taxes

    Politics
    Andy Burnham speaking at a press conference, expressing confidence despite challenges, highlighting leadership and resilie...
  • Burnham should go on a ‘cost of doing business’ tour

    Economics
    Andy Burnham, Mayor of Greater Manchester, in a dark suit and glasses, listening intently at a wooden table.
  • Burnham predicted to raise taxes for ‘fundamental’ cost of living support

    Economics
    Andy Burnham, Mayor of Greater Manchester, in a dark jacket and glasses, standing before a large pile of waste.
  • Bingo halls at risk if Burnham hikes taxes, Mecca Bingo owner warns

    Hospitality
    Smiling female receptionist with glasses handing a card to a customer at a bright reception desk.
  • Inflation leaps to 2.9 per cent in blow to Burnham 

    Economics
    Burnham cityscape showcasing modern architecture, bustling streets, and vibrant community life in a thriving urban setting
  • UK founders cast doubt on Burnham’s pro-business push

    Entrepreneurship
    Andy Burnham, Mayor of Greater Manchester, in a professional setting.
  •  Burnham to unveil new cost of living measures on UK tour

    Politics
    Andy Burnham, Mayor of Greater Manchester, speaking outdoors with a lapel microphone on his suit jacket.
  • JP Morgan boss issues bank tax warning to John Healey

    Banking
    JPMorgan Chase CEO Jamie Dimon
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook