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Sports marketing

  • Back-to-back Jacksonville Jaguars games pave way for London NFL franchise

    May 10, 2023

    The NFL is stepping up preparations for a possible London franchise by handing the Jacksonville Jaguars a historic double-header in the capital later this year. The Jags, who have staged a game in London every year since 2013, will become the first NFL team to play two fixtures in consecutive weeks outside the United States. [...]

  • Qatari bidder Sheikh Jassim rules out Manchester United move for Lionel Messi

    May 10, 2023

    Manchester United will not make any attempt to sign Lionel Messi on a free transfer this summer if Sheikh Jassim Bin Hamad Al Thani buys the club. Messi, 35, is due to leave Paris Saint-Germain next month when his contract with the Qatar-owned French champions expires.  His availability has sparked a €1bn scramble for his [...]

  • Ed Warner: English cricket must accept that The Hundred is dead in the water

    May 4, 2023

    England gave cricket to the world. It followed up with the generous present of T20. The Hundred, though, remains a gift unwrapped and a spurned England and Wales Cricket Board is now scrambling to secure its place in the crowded T20 world market. It’s not too melodramatic to say that the future of first class [...]

  • Fifa threatens England with ban on watching Lionesses at 2023 Women’s World Cup

    May 2, 2023

    English football fans could be denied the chance to watch the Lionesses bid to win this year’s Women’s World Cup after Fifa president Gianni Infantino threatened a broadcasting blackout. Infantino said the biggest tournament in women’s football would not be shown in Europe’s “big five” markets unless media companies serving Britain, France, Germany, Italy and [...]

  • Ed Warner: Sport England data shows activity is falling. We need to make it easier

    April 27, 2023

    As Sport England’s latest Active Lives survey shows that we are exercising less, Ed Warner argues that we need to make participation easier. An elite athlete cadges a lift to skip a couple of kilometres of an ultra race. Tough Mudder turns Finsbury Park into a swamp and is barred from using the venue next [...]

  • Wrexham’s promotion: ‘Feelgood fairy tale’ or ‘brand-building exercise that sticks in the craw’? Our writers debate

    April 25, 2023

    Wrexham clinched the National League title at the weekend, securing their promotion to the English Football League two years after being bought by Hollywood actors Ryan Reynolds and Rob McElhenney. But is the story, which has been played out in a reality TV series as well as on the pitches of England and Wales, an [...]

  • Wrexham targeting successive promotions after sealing return to Football League

    April 24, 2023

    Wrexham are targeting another promotion next summer after the Hollywood-owned Welsh club clinched their return to the English Football League on Saturday. The decisive 3-1 win over Boreham Wood came two years after actors Ryan Reynolds and Rob McElhenney took charge at the Racecourse Ground, and executive director Humphrey Ker insists they are just getting [...]

  • Ed Warner: Demise of UK Athletics is a scandalous situation

    April 20, 2023

    I’ve largely kept my counsel on the shambles at UK Athletics since I left in 2017 but reports that the governing body is at risk of collapse have flipped my switch. Five years encompassing five chairs and six CEOs (some permanent, others interim), unnecessary politicking, pursuit of vanity projects, timidity and simple sloppiness have laid [...]

  • LIV Golf chief hints at peace talks with PGA Tour ‘sooner rather than later’

    April 19, 2023

    LIV Golf chief executive Greg Norman has opened the door to peace talks with the PGA Tour on the eve of the upstart circuit’s event in Adelaide this week. More than a year of fighting over access to the game’s top male players appeared to have left relations between the two tours in irreparable condition. [...]

  • First football, now padel: US investors take fight to Qatar for future of the racket sport

    April 18, 2023

    Heard the one about the historically European sports property turbo-charged by Middle Eastern sovereign wealth and now in the crosshairs of serial sports investors from the US?  This isn’t football, though, but padel, the fast-growing racket sport now at the centre of a tug of war between rival competitions backed by the Qatari owners of [...]

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