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Sports marketing

  • English football wants a piece of the American pie – but it’s not MLS

    April 15, 2023

    From Todd Boehly’s private-equity-backed consortium at Premier League giants Chelsea to former Disney CEO Michael Eisner at Portsmouth in the third tier down to Hollywood stars Ryan Reynolds and Rob McElhenney at non-league Wrexham, the flow of football investment between the United States and Britain is well established. But it is not all one-way. Increasingly, [...]

  • Premier League names date for ban on front-of-shirt gambling advertising

    April 14, 2023

    Premier League clubs have agreed to remove gambling advertising from the front of their match shirts, it has been announced. Teams voluntarily adopted the change, which will be phased over the next year so that no team has a betting brand on the front of their kit by the 2024-25 season. The move is designed [...]

  • Brits buy more Paris 2024 Olympics tickets than any other overseas nation

    April 11, 2023

    Great Britain is leading the way for ticket purchases outside of France ahead of next year’s Paris 2024 Olympics. The French capital will host the iconic multi-sport extravaganza for the first time in 100 years in what is also set to be the first Olympiad since the Covid-19 pandemic. It also marks a return to [...]

  • Newcastle United doc from makers of All Or Nothing to put focus on business

    March 24, 2023

    Newcastle United’s transformation under Saudi ownership will be the subject of a new documentary series on Amazon’s Prime Video platform, it has been confirmed. The four-part series will focus on the business side of running the club, through interviews with co-owner Amanda Staveley and other club chiefs as well as behind-the-scenes footage. The show, set [...]

  • Women’s golf, prize money and the fight for equal pay: Is the sport heading in the right direction?

    March 16, 2023

    As women’s world No1, Lydia Ko is accustomed to breaking new ground and last month was no exception. At Royal Greens Golf and Country Club in King Abdullah Economic City, the New Zealander became the first Aramco Saudi Ladies International champion to receive equal prize money to the winner of the equivalent men’s tournament, Abraham [...]

  • Aramco Team Series 2023: How does the format work, where is it being held and who are the past winners?

    March 16, 2023

    The $5m Aramco Team Series returns for 2023 this week, when dozens of the world’s top women’s golfers will play for individual and team prizes in Singapore. Here is all you need to know about the series. How the Aramco Team Series format works Aramco Team Series events follow a unique format comprising both individual [...]

  • LIV Golf League’s best kept secret: Why half of the field are at risk of being ditched

    March 15, 2023

    It wasn’t the start to the LIV Golf League that Lee Westwood would have wanted but there were no consequences for the Englishman finishing 41st of a 48-man field in Mexico last month as the big-money tournaments on the upstart circuit famously have no cuts. No cuts, that is, until the end of the season, [...]

  • Why Fifa’s 2026 World Cup U-turn risks a fresh player welfare row

    March 14, 2023

    Fifa is set to risk a new player welfare row by redesigning the format of the next men’s World Cup in the USA, Canada and Mexico, according to reports. Football’s world governing body had planned to divide the 48 teams at the expanded 2026 tournament into 16 groups of three, in order to allay fears [...]

  • UK government’s letter to Visa, Deloitte and Allianz prompts rebuke from Olympic chiefs

    March 14, 2023

    Olympic chiefs have issued a rebuke to the UK government over its lobbying of sponsors including Visa, Deloitte and Allianz for Russia to remain banned from sport. The UK has been among the most vocal and active opponents of the International Olympic Committee’s plan to lift the suspension of Russia and its ally Belarus.  Culture [...]

  • Is sports technology the answer to match fixed betting?

    March 8, 2023

    Do you know that feeling when you’ve bet on your favourite team to win a match but, for some reason, they capitulate to a series of goals an under-11s side could have scored and you smell a rat? Well, what if you could eliminate all cheating from sport and sports betting? As of 12 months [...]

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