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Yougov

  • Majority of Brits back England cricket boycott of Afghanistan match

    January 8, 2025

    The majority of Brits have backed calls for England to boycott upcoming cricket matches against Afghanistan in protest of the Taliban’s gender apartheid. Research from YouGov shows just 14 per cent of Brits say England should continue matches against the nation, with the two teams scheduled to play each other in the Champions Trophy in [...]

  • YouGov: Recent acquisition boosts revenue

    November 6, 2024

    YouGov has reported strong full year revenue, slightly north of guidance, due to better-than-expected performance from its recently acquired Consumer Panel Services (CPS) arm. As expected, revenue reached £335.3m in the year ended July 2024, up by 30 per cent year on year and outpacing guidance put forward in August, due to bumper research activity [...]

  • YouGov shares jump after revenue and profit growth revealed

    October 29, 2024

    YouGov shares jumped 13 per cent on Tuesday as the data firm reported revenue and operating profit narrowly ahead of full-year expectations. In unaudited results for the year to 31 July, 2024, Yougov posted a three per cent organic revenue increase, with reported revenue up 30 per cent to £335.3m, driven by its recent CPS [...]

  • Tory leadership: Kemi Badenoch’s lead drops as Robert Jenrick closes in

    October 1, 2024

    Kemi Badenoch’s poll lead amongst Tory members has dropped from 18 points to just four ahead of rival Robert Jenrick, a new survey has found. The YouGov poll with Sky News found that if Badenoch and Jenrick went head-to-head in  the final round, members would choose her by 52 per cent versus his 48 per [...]

  • Public wary of tax rises as economists warn on ‘disappointing’ fiscal progress

    August 21, 2024

    Although the public are opposed to tax rises in general, there are a couple of taxes which could go up with popular support. Perhaps unsurprisingly, these are taxes which most people do not pay.

  • Yodel receives £85m in funding – but how should it be spent?

    August 8, 2024

    Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Liverpool-based delivery firm Yodel recently announced an £85m funding package from a consortium of investors. The deal has dealt the final blow to the proposed merger between the parcel company and Shift, which led to a rescue deal for [...]

  • YouGov shares soar as market researcher snaps up Yabble in £4.5m deal and raises guidance

    August 6, 2024

    Polling and market research company YouGov has acquired New Zealand-based generative AI company Yabble in a £4.5m cash deal as it slightly notches up its full-year guidance.

  • With Ted Baker stores set to close across the UK, what did consumers make of the brand?

    August 1, 2024

    Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business.

  • The Range is eyeing up Homebase – but do the brands go together?

    July 25, 2024

    Six years after initially rescuing Homebase, Hilco Capital has had an expression of interest from The Range over a potential sale. While talks are at an early stage, data from YouGov BrandIndex suggests that, if the acquisition does eventually go through, it may be a well-built match. Firstly, both are well regarded, and each might [...]

  • Even as sales slump, Jonathan Akeroyd leaves Burberry a stronger brand

    July 18, 2024

    As Akeroyd leaves the famous fashion brand, Steve Hatch unpacks the data asking: Is Burberry throwing the baby out with the bathwater?

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