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Yougov

  • Immigration is top voter concern, exclusive poll says

    August 5, 2025

    Reducing immigration became more important to voters in July, polling has shown, amid social instability over anti-migrant protests and more calls from top UK economists for a greater focus on getting Brits into the labour market before hiring overseas workers.  Research by Morning Wire/Freshwater Strategy has shown reducing immigration is the single most important issue [...]

  • Cabinet Office to shed 2,100 jobs as government shrinks civil service

    April 10, 2025

    The Cabinet Office will lose almost a third of its staff as Labour seeks to shrink the civil service, the government has announced. Around 1,200 jobs will go through redundancies and leavers not being replaced under plans unveiled to civil servants on Thursday, with another 900 transferred to other departments. The 2,100 job cuts represent [...]

  • Yougov shares plummet after profit slumps

    March 31, 2025

    Yougov’s shares plummeted six per cent this morning after the pollster revealed profit before tax had fallen 21 per cent over the last six months. While Yougov’s revenue jumped 34 per cent over the last six months, its underlying growth was just two per cent, it said in its interim results. This mismatch was because [...]

  • Spring Statement won’t ‘alter basics’, Starmer insists, amid tax cuts reports

    March 24, 2025

    The Spring Statement this week will not “alter the basics” of public spending plans, Sir Keir Starmer has insisted.

  • YouGov boss ousted as share price plummets under his leadership

    February 4, 2025

    YouGov’s chief executive, Steven Hatch, has stepped down after the firm’s share price more than halved under his charge. YouGov, the international research and data analytics group, reportedly agreed to let go of Hatch with immediate effect. YouGov’s cofounder and current chair, Stephan Shakespeare, will return as interim CEO while the board searches for Hatch’s [...]

  • Will the public miss WH Smith if it disappears from the UK high street?

    January 30, 2025

    YouGov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Here, he looks at the future of WH Smith. News broke last week that WH Smith was looking to sell its UK high street stores. The company told the London Stock Exchange that it intended to become [...]

  • Badenoch refuses Reform merger as she says UK ‘getting poorer’

    January 16, 2025

    Kemi Badenoch has said Britain is “getting poorer” and “living off the inheritance” of past generations, as she refused any suggestion of a merger between the Tories and Reform UK. The Conservative leader made her first speech of 2025 in central London on Thursday. She focused on the past mistakes of her party in what [...]

  • Poundland adds more items to its offering – but do customers see the value?

    January 16, 2025

    Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Here, he searches for value in Poundland. Poundland announced an increase in the number of £1 products it offers from 1,500 to 2,400 on 6 January 2025, having cut the price of basics such as milk, bread, [...]

  • Yougov boss facing call to resign from activist investor Gatemore

    January 14, 2025

    Yougov is facing calls to sack its boss and kick off an “urgent strategic review” from an activist investor today after a dramatic fall in its share price over the past year. Gatemore Capital Management, an activist investment firm which owns around 1.3 per cent of Yougov, wrote to the company’s board demanding that boss [...]

  • UK consumer confidence may struggle to ‘ride out’ uncertainty

    January 13, 2025

    Consumer confidence ended 2024 on a high, but analysts have warned that it might not be able to ride out a wave of economic uncertainty this year. Confidence was at its highest since April 2021 in December, according to Yougov’s and CBRE’s monthly consumer confidence survey. Business activity, optimism about the future, and perceptions of [...]

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