Skip to content
Friday 28 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,792.54
-0.79%
DAX
26,367.24
0.00%
CAC 40
8,319.87
0.00%
STOXX 50
6,424.73
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 23 July 2009 8:00 pm  |  Updated:  Friday 31 May 2019 6:22 am

Publicity prized over sense

By: admindrupal

Add as a preferred source on Google

FOOTBALL seems to be going through a bizarre “publicity is everything” phase at the moment, and although it makes for exciting stories to read, not all of it rests comfortably with me.

Sven-Goran Eriksson’s move to work as director of football at Notts County is strange to say the least.

Yes, it’s great to have quality people like Sven in our game, but to see him in a director of football role – and at League Two level – is a little disturbing, I must admit.

I’m not sure what Notts County have for a budget but it must be pretty substantial to have lured Sven, and now they bear all of the hallmarks of a club putting their money where their mouth is and buying their way to success.

WAITING GAME
Just 24 hours after the Sven revelations, we heard stories linking Diego Maradona to a role at Portsmouth. Personally, I will be astonished if Maradona arrives on the south coast. He does not speak the language and has no connection either with the club or English football as a whole. How could he be of any help to manager Paul Hart?

Not only that, but Maradona has hardly done a great job as manager of Argentina, so I wouldn’t imagine he’d be top of anyone’s wish-list.

As you may have already guessed, I’m not a great fan of the director of football role in football. I mean, when was the last time it brought success to any club? The only way I can see Maradona arriving at Portsmouth would be for a highly paid ambassador role, but then, why would he leave his job as national team manager?

While silly season reigns elsewhere, the transfer window is suffering a bit of a lull at the moment with many clubs playing the waiting game before making one key signing.

This is the point where managers assess their options in pre-season and iron out particular issues or voids in their club. It won’t be long, however, before the panic sets in as the window nears its end and the transfer merry-go-round spins into overdrive.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Related Topics

  • NULL

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • You cannot be serious! Smashed John McEnroe racket set to be sold at auction

    Sport Business
    Vintage wooden Dunlop Maxply Fort tennis racket with broken strings and frame damage
  • Luis Figo: ‘Deceitful and cravenly self-interested’ Infantino must quit Fifa now

    Sport Business
    Gianni Infantino and Luís Figo smiling, walking outdoors with security, on a wet day.
  • KSI to stream Dagenham and Redbridge games to his 19m YouTube followers

    Sport Business
    KSI with dreadlocks and a white bandana, smiling with an open mouth, red stadium seats blurred in background.
  • New Premier League rules could see £11bn invested into new stadiums

    Sport Business
    Architectural rendering of a vibrant, modern urban development surrounding a large football stadium
  • Saudi Arabia backs Gianni Infantino ‘at this time’ in major boost to Fifa president

    Sport Business
    Mohammed bin Salman, Gianni Infantino, and Vladimir Putin applauding at an event.
  • Chelsea fans stunned as ticket sharing equated with sexual misconduct

    Sport Business
    Crowds of fans gather outside the Chelsea FC stadium on a sunny day, with a Matchday Programmes On Sale sign visible.
  • Pre-season tours: Inside the economics of football’s summer money-spinners

    Sport Business
    Enthusiastic football fans, some in Chelsea and AC Milan jerseys, smiling and making peace signs at an event.
  • Infantino crisis shows football needs independent non-exec, says ex-Fifa advisor

    Sport Business
    Three people view the FIFA sign and official name in front of a green soccer field.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook