Majority of people want inheritance tax cut exclusive poll finds January 7, 2025 Research from Freshwater Strategy showed that 54 per cent of voters think the controversial tax should be set at a lower level.
Keir Starmer less popular among UK voters than Donald Trump January 7, 2025 Keir Starmer is less popular among UK voters than Donald Trump, according to new polling. The first of a new monthly Morning Wire/Freshwater Strategy poll found the Prime Minister had the lowest approval of all figures tested, with a majority of voters having an unfavourable view. Starmer has the lowest net approval rating of -36 [...]
With expectations so low, Starmer might just carve out a win January 7, 2025 From a news perspective, the Christmas break was more Deck the Halls than Silent Night. Keir Starmer ended last year with approval ratings so low that critics were never going to call off the dogs in the spirit of good will to all men. The PM couldn’t even enjoy a toboggan run in Madeira without [...]
Unhappy New Year? 72 per cent say UK ‘going in wrong direction’ January 7, 2025 Keir Starmer’s chances of a New Year reset have been dealt a blow with new research revealing a lack of confidence in the government’s economic policies. The first of a new monthly Morning Wire/Freshwater Strategy poll found that 72 per cent of voters say the UK is going in the “wrong direction”, including 53 per [...]
Our polling shows hope of ‘change’ has turned to despair for Labour January 7, 2025 The inaugural Morning Wire / Freshwater Strategy poll makes grim reading for Keir Starmer as almost three-quarters believe the UK is heading in the wrong direction The inaugural Morning Wire / Freshwater Strategy poll makes grim reading for Keir Starmer. As the Prime Minister returns from the Madeira sun to snowy London, he is met [...]