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Morning Wire / Freshwater Strategy poll

  • The Burnham bounce won’t last unless Brits get better off

    Opinion

    Andy Burnham’s approval ratings are soaring but Labour’s overall vote has only moved moderately. The real test will be the Budget, says Matthew Lesh Andy Burnham has undoubtedly had a significantly stronger start to his premiership than Keir Starmer. Just two years ago, the government got off to a rotten beginning by signalling tax rises [...]

    Andy Burnham smiling and holding a pint of beer and a smartphone in a pub setting
  • The City is awash with talk of an early general election

    Politics

    Every month since January 2025 we’ve run a nationwide survey of UK voters, with our polling partners Freshwater Strategy. The latest set of results, our 20th survey of voters’ attitudes, landed on Monday and I’ve been going through the data. Here’s an interesting development: For 19 consecutive months we’ve asked voters whether they felt the [...]

    Andy Burnham speaking passionately at a public event, wearing a suit, highlighting his role as a prominent political figure.
  • Burnham bounce: PM gets popularity boost – at Farage’s expense

    Politics

    Andy Burnham scored a sharp boost in popularity ratings in July just as Nigel Farage’s ratings cratered, new polling has found. The latest Morning Wire/Freshwater Strategy poll of UK voters has shown that Burnham’s approval ratings jumped by 12 points in July from a net score of zero, making him the most positively received figure [...]

    Andy Burnham laughing outdoors in a candid moment, May 2026, capturing a lighthearted political event atmosphere.
  • Voters expect Burnham to hike taxes

    July 8, 2026

    Taxes will rise to even higher levels under Andy Burnham’s government as the likely-incoming Prime Minister ramps up spending on council housing and public services, voters have predicted. Morning Wire/Freshwater polling has shown that more than half of voters expect taxes to increase under Burnham’s government regardless of which Labour figure takes over from Rachel [...]

  • Is Zack Polanski’s honeymoon over? 

    June 2, 2026

    Green Party leader Zack Polanski’s approval ratings have dived as scrutiny over his past experiences has put him in an awkward position.  Morning Wire/Freshwater Strategy polling has shown that Polanski’s approval ratings have dropped from a high of -5 in March to as low as -23 in this month’s data.  On a monthly basis, his [...]

  • Replace Reeves if Starmer goes, voters tell Labour

    June 2, 2026

    Rachel Reeves should be replaced as Chancellor if Sir Keir Starmer is ousted in a Labour leadership contest, the majority of voters believe.  Reeves’ team had told newspapers that she should stay on in order to maintain some stability if Starmer were defeated by Wes Streeting, Andy Burnham or another Labour leader contender in a [...]

  • Labour may not agree with Blair, but the public does…

    June 2, 2026

    This month’s Morning Wire / Freshwater Strategy Poll reveals that the public is largely on the side of the former Prime Minister rather than Keir Starmer or his potential heirs when it comes to welfare, energy costs and growth, says Matthew Lesh Love him or, like many others, absolutely detest his guts, it’s hard to avoid the [...]

  • Labour voters lead AI adoption as public remains split on impact

    June 1, 2026

    Labour supporters are more likely to use AI tools such as ChatGPT and Claude than voters of any other major political party, new polling has found. The latest Morning Wire/Freshwater Strategy poll of UK voters found Labour backers are the heaviest users of AI assistants, while two-thirds (66 per cent) of voters overall have used [...]

  • Brits back Blair’s growth calls – yet are squeamish over welfare cuts

    June 1, 2026

    Most Britons back Tony Blair’s demands to prioritise cheaper energy over net zero and support the private sector to boost growth, yet are squeamish over slashing disability payments and reforming the triple lock pension, polling has shown.  Following up on Tony Blair’s rallying call for potential Labour leadership contenders to focus on growth, Morning Wire/Freshwater [...]

  • Voters – and markets – fear a lurch to the left under new Labour PM

    May 12, 2026

    A majority of voters are worried that a change of Labour leadership would drag the government further left, as support grows for lower taxes and less public spending. The latest Morning Wire/Freshwater Strategy poll of UK voters, conducted after the devastating council election results for Labour, also found 29 per cent of voters preferred Manchester [...]

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