General Election 2015 manifestos: These are the 20 most used words in the Conservative and Labour pledges
With less than a month to go, the main political parties battling it out to gain a majority on the 7 May General Election have now revealed their manifestos.
In the blue corner are the Tories floating the "good life" among potential voters. In the red corner are Labour saying they are being "fiscally responsible" to the electorate.
At 83-pages long – each – that's some hefty bedtime reading to get through. And that doesn't even include the political swipes at each other's manifestos.
Here's how they compare at a glance, with a word cloud of the top 50 words as well as the 20 words most used by each party ranked (which could almost read as some sort of haiku).
Conservatives
benefits best better britain british build business commitment communities conservative continue country cut deliver economic economy ensure family funding give government help home increase introduce invest jobs keep local manifesto million national parliament party people plan protect provide ps public schools secure services spending support tax uk work world years
Labour
better britain budget build businesses care change children committed communities continue country create economy education ensure families future give government help homes improve including increase introduce investment jobs labour live local national pay people police power protect provide public reform schools security services social support system tax work year young
